International Baccalaureate

IB Branding and Brand Book

Hutt River supported the IB's communication team throughout the brand definition process. Working with them to articulate their core values and develop a brand story that better positions them in a global market. The brand book is an important device to introduce the values and mission of the IB to new audiences and to ensure consistency of message across all stake holder groups.

“With over 2 million stakeholders in 125 countries, the IB has an enormous communications challenge.  Over the past year we have been able to transform our identity in a way that has built cohesion, understanding and really expresses the values that underpin the IB and its work.  Working with a small but highly professional company like Hutt River has ensured that we’ve received the dedicated, professional and knowledgeable support we need to define, articulate and express the IB brand on a global scale.”

Andrew Bollington Srategic Planning Director

The International Baccalaureate